Our People

Libby O'Sullivan

Business Advisory Services, Director, Hawke's Bay

Libby works alongside business owners, high-net-worth individuals and families to help them make confident decisions, navigate complex challenges and achieve long-term success.

As a member of the Baker Tilly Staples Rodway National Board, she brings extensive experience in governance, strategic planning, business performance and ownership transitions. She has mentored numerous Hawke's Bay business owners and enjoys helping business leaders develop clear strategies, strengthen performance and create long-term value.

Known for building trusted, long-lasting relationships, Libby takes a genuine interest in her clients, their businesses and their families. She understands that significant business decisions often have personal, family and financial implications, and believes the best outcomes are achieved by understanding the bigger picture.

Libby works closely with clients throughout the year, acting as a trusted adviser, sounding board and coach. Her expertise includes succession planning, governance, business acquisitions and sales, ownership restructures, and helping business owners prepare for the next stage of their journey. She also works extensively with high-net-worth individuals and families, assisting them to navigate complexity, protect wealth and plan confidently for future generations.

Clients value Libby's practical advice, strategic perspective and ability to ask the right questions. Whether supporting growth, succession, a business transition or a significant family decision, she is committed to helping clients make informed decisions with confidence and achieve their long-term objectives.

Libby qualified as a Chartered Accountant in 2002 and joined Baker Tilly Staples Rodway in 2006 following her return from the United Kingdom. She holds a Business Studies degree from Massey University and gained experience with KPMG in both Wellington and the UK, as well as in senior corporate finance and financial reporting roles overseas.

Specialist Areas

  • Annual statutory financial statements
  • Management financial statements
  • KPI development and reporting
  • Financial modelling and cash flows
  • Business structuring - to balance the commercial, taxation, asset protection and succession needs of a family owned business
  • Individual, company and trust income tax returns
  • Returns for other tax types
  • Succession Planning
  • Estate Planning
  • Government financial assistance criteria
  • Accounting software support

Industry Experience

  • Accommodation
  • Agriculture and viticulture
  • Construction and trades
  • Education
  • Financial investments
  • Health
  • Property
  • Retail

Memberships and Qualifications

  • Bachelor of Business Studies (Accounting)
  • Post Graduate Diploma in Professional Accounting (Awarded with Distinction)
  • Certificate of Public Practice of CAANZ
  • Member of the Chartered Accountant College of CAANZ

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